Previously on this series of articles on affiliate marketing, we talked about a mailing list and why it is an internet marketer’s best friend, you can read that article on, Top Dollars In Your Direct Mailing List. In today’s post I would like to tell you what it is that your readers want, that would help retain your list members.
After building your mailing list, or while you build it, it is vital that you start building a relationship with your readers/subscribers by providing them with content. You cannot simply collect their contact information or other personal details then bombard them with sales letters or hard selling advertisements. This will make you lose your list instead, as they will unsubscribe or request to be removed from your mailing list. What you need to provide them is true value, in the form of content.
Give them good content or information regularly, that is centered around your niche or your subscribers interests. They appreciate this information and will also learn to trust you and to count on your recommendations for products.
Finding and/or producing content for your list isn’t difficult at all. First, determine what product you want to promote to your list. Obviously, you can’t just write a sales letter and send your list to the order page, unless that is the kind of relationship you have worked to build with your list.
Some people actually do have this type of relationship, but they worked hard for it, and in between sales letters, they are providing content and giving away resources to their list members.
One of the best ways is to write an article that pertains to the problem, need, or desire that the product addresses. At the end of the article, recommend the product. You could also provide list members with a review of several different products that relate to this problem, need, or desire.
If you can’t write, no problem. You can hire a ghost writer to write content for you, and this is a lot cheaper than you may think. In fact, there are ghostwriters who will produce newsletters and send them to your list, with your affiliate links in the content, on a regular basis.
In this instance, all you have to do is provide the writer with your list of affiliate links, and they will take care of the rest, sending the content out to your list on a schedule that you specify. Generally, the writer will also need access to your autoresponder to load the email or newsletter into the system for distribution, so make sure that you are working with a writer that you can trust with that information!
Also, work with the writer closely in the beginning so that they can learn how to communicate with your list in the same manner you would if you were doing it yourself. It is important that the email is from you and ghostwriters must not take credit for the work. The clients name goes on the work as the author.
cforms contact form by delicious:days
