Internet Marketing Strategy Blog By Roy Sencio

So, you have heard that there is great potential in the internet, and that opportunities are endless online… making money online that is… and to a certain extent you believe that; which bring you the the big question… HOW?

It is simple really, the internet just like brick and mortar marketing in the real world, is about selling something; it simply is just another medium or avenue of reaching out to buyers.

But what to sell? Now that’s a question worth giving a thought over.

So you want to start making money online, but what would you sell? It actually comes down to two things:

1. Your own products
2. Someone else’s products

Yes you might have your brows crossed right now as you read, but it really is that simply. Making money online through selling of products is simply about that.. selling. These products could be your own, or someone else’s.

Let me give you examples.

If you happen to have a retail business, and you sell tires maybe; you have a store, a good location, you are competitively priced, have great products and with use a good number of methods to advertise your products - you are the perfect example of the traditional marketing mix that addresses the 4P’s in marketing which are product, pricing, place, promotion.

Let’s face it, your business is simply limited by geography. If you advertise on local radio and local newspapers, then you of course get local business. Take your advertising a rung higher by bringing customers in other places closer to your products such as maybe advertising nationally or through mediums that know no boundaries such as online marketing, then you open yourself to a larger market.

If you have a website, then you now have the opportunity to advertise to and transact business with people from other places. There, my example of selling your own products.

But selling your own products, especially physical products that you actually have stocked up in your store room poses several problems like inventory.

Which is why a lot of people opt to sell other people’s products online as affiliates because they don’t stock up on inventory, they don’t produce these products and thus don’t have to worry about production costs, shipping or delivery problems and don’t need accounting and financial systems in place to facilitate online purchases. One such success story of affiliate marketing and affiliate selling is Amazon.com. You can simply sign up with a merchant’s affiliate program and either sell their products on your site, or drive traffic to their site through your website, and get commissions when that traffic converts into a sale.

The types of products sold online are generally classified into (a) digital products and (b) physical products. Digital products are those that you can instantly download after paying for them online; most of these are information products such as e-books in text, audio and video formats; and software. Physical products are, as my example earlier, automobile tires.

Making money as an affiliate is simply driving traffic to a merchant’s site and cashing in on it; however opportunities are bigger if you sell your own products and these are long term in nature. For one thing, you get 100% of the profits, plus you as the product owner or merchant, can use affiliates who sell your products by simply driving traffic to your site and getting commissions if that driven traffic converts into a sale. Your affiliates are your sales force that promotes your product by sending you traffic, potential buyers who are searching for your products.

If you have a really good affiliate program, good payout and maybe multi tier commissions; combined with an excellent product you are then assured of success. In fact it would be a lesser headache for you because you do not need to worry as much with driving traffic to your site through SEO or natural search ranking, or through PPC.

Ok. So you are probably thinking that we are coming to the end of this post because your probably have learned that new thing about making money online. Wrong!

Let me give you one more tip. You don’t really have to own your own products to be a merchant and if your were paying close attention to a little detail earlier you would have noticed something.

You CAN be a merchant without having to own or produce your own products; and the example was amazon.com; ok one more example.. wallmart.com.

These guys are huge online, they are merchants but do they actually product the products they sell? NO!

Does that grocery store or 7-11 at the street corner manufacture the products they sell? No!

Want to be a merchant? Build an online store?

- find a wholesaler, get products at the lowest price possible

- try not not deal with middlemen, go straight to the source

- make sure these products you want to sell are in demand

Those are basically broad strokes, there is much more to it but I can’t just let the cat out of the bad, it is one big cat hehehe. But if you want to learn; send me a message.

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