Internet Marketing Strategy Blog By Roy Sencio

Wow! Google Conquest certainly is bold… a rather audacious claim… “An Online Empire In A Box”!

Google Conquest is a new product from Alex Goad, best known for a lot of other Internet Marketing products that seem to always bear the brand Google in it, but is not affiliated with the search giant in any way.

I am not going to waste our time and beat around the bush, this product is unlike any other Internet Marketing product we have seen launched, for one thing.. Google Conquest is not going to be cheap, but there are a lot of components that do add so much value to the package.

Google Conquest makes things easy, allows you to work fast.

Making money online is about speed and process… if you have a process that works and makes you money, to make even more money you need to duplicate this process in the building of more income streams, as the saying goes “rinse and repeat”.

There are six key components that are part of the Google Conquest package… and while 3 of these are not exactly original, the other 3 are very valuable nuggets that will be key to successfully creating a huge online empire from this little box.

Google Conquest launches on November 25… and will be open to a limited number.

Check out the Google Conquest video.

I am at the moment testing Google Conquest… and will reveal my impressions about the product soon in my Google Conquest Review, coming out soon.

More Resources on Google Conquest:

Google Conquest Bonus, Alex Goad Newest Offering

Google Conquest Bonus

Is your paid search making a profit or is a loss. There is great profit in paid search. The question is, are we the ones profiting or the search engines? Their goal is more clicks. The more people click on our ads the more money they make. The real goal should be “fewer clicks, lower cost with more conversions”. Let’s look at some strategies that should make a improve our campaigns.

1. Turn off “Content Network” when you first set up a your campaign. The default setting “on”. The “Content Network” represents most of the loss in paid search. Content Network presents your ads on websites that are using AdSense. If you go to a website and see “Ads by Google”, those ads are coming from Google paid search accounts. The content of the website determine the ads that show up on these sites. Consider the following before turning on the content match. One, the website that is hosting our ad gets paid every time someone clicks on the ad. Secondly, most people who click on these ads are doing research. The great thing about search engine marketing is that you come in contact with individuals who are actively searching for what you have to offer, pay for clicks that come from people in that category.

2. Search Terms. The more general the term, less qualified the lead and the more the cost. What I try to think about what terms are going to get my ideal customer to my site.

3. Keyword “types” There are three types of keywords “Broad”, “Phrase” and “Exact”. The rule of thumb that I use is: for single word phrases, use exact match and for search phrases that are two to three words, used “phrase matching”. I am also experimenting with using “exact” matching for these terms as well. The more specific the search term is to what you are offering and who your ideal client is, the more qualified to lead will be. Better a small number of qualified leads than a large number of leads that waste your time and ultimately cost a lot more money.

4. Ad Copy can will determine who clicks on your ad. Your ad should be specific enough to attract only your ideal client (someone who is looking for exactly what you have to offer). Your ad should have at least one of your “unique selling propositions”. This can be very challenging because of the space limitations. Rule of thumb, find out what your competitors are doing and do something different. For example, if everyone is offering free shipping, use one of your other unique selling propositions. Also, use the following in your “headline” box: keyword: “your main keyword. This will help improve your quality score.

5. Landing Pages. You need to put a lot of thought to your landing pages. Your landing page has to do one thing, that is, answer the questions are up that the searcher had in mind when he typed in his key words. The searcher type in his search terms because he has a problem, needs a solution and is in some kind of “pain”. You have about two seconds to convince him that you understand what he is going through and what he needs. The last thing a searcher wants to see see how great you are. They just don’t care. You must show them that you possess the answers to their needs. Don’t just send them to your home page unless your home page can accomplish the above. Once you connect with your searcher you must have a call to action. It can be a “buy now”, “for more information contact us”, “contact us for a free evaluation” or “free consultation”. You must be very specific and clear about the next steps. Have your “phone number” or “contact us button” on every page.

6. The most important thing to remember are three words: tracking, tracking and tracking. Track everything. Paid search is not an exact science. It takes time to set up and optimized your campaigns to get the results that you are looking for. You must monitor your campaigns at least weekly in order to catch market changes. Google, Yahoo and MSN have free tracking tools that work great.

Paid search, if done properly, can yield big profits. If you are new to this or do not have several hours a week to devote to learning the ins and outs of PPC Management, it might be a lot cheaper to find someone who knows what they are doing. It may be wiser to pay a little up front rather than lose thousands of dollars trying to figure it out yourself.

Opinions on Advertising are as conflicting as opinions on Religion. Forty per cent of all the people in the world are Buddhists, and are of the Opinion that Buddhism is the only true religion. Twelve per cent of the world?s people being Roman Catholics, are firm in the opinion that the remaining 88 percent are wrong, and sure of damnation accordingly.

Too many CEO’s seem satisfied to spend their money on mere opinions about advertising when they might have invested it on facts about advertising. Perhaps the salesperson was attractive you they got some good sports tickets. These are the Advertisers whose company must fail before they can be convinced that Branding is not enough and that customers have to be given a reason to buy.

They blindly gamble in Advertising when they might have safely invested in it. If they were to buy any other kind of Service, except Advertising, they would demand tangible proof of its efficacy before they spent money on it. If they hired a Salesman, for instance, they would expect him to prove he was earning his salary by making a satisfactory Record on Sales. They would not accept, for long, statements from him that he was? Making a General impression on the Trade? for his salary. Nor would they be satisfied with the statement that he was branding profitably enough to compensate for lack of sales.

Because, true ads are “Salesmanship-on-paper” after all. When it is anything less than salesmanship it is not real Advertising, but only “Branding.” And, “Branding” admittedly claims only to “increase favorable name recognition,” to produce a ” impression on the Trade,” and to “Influence Sales” for the salespeople.

Poor advertising gives the same bad excuses a Salesman who failed to earn his keep in actually selling products or services. Brading, or any other advertising, should be judged by the same standards as the Salesman; by the goods it is clearly proven to sell divided by the amount invested.

So now you are all set up. You seem to have your campaign set up for the next 6 months with all the keyword research done and the best keywords in place. However do not relax yet, now it is time to maintain your campaign. This is a critical part of PPC advertising that many people forget about.

While it would be nice to set up your campaign and just let it run by itself, that won’t work. You’ll have to track each of your ads and its activity to see how efficient and productive it is. There are plenty of ways to do this.

AdWords offers tools that’ll help you calculate what percentage of traffic an ad brings in. You can use tools provided by your web host to find out which ads brought in traffic that actually led to sales. Remember - no web spider ever bought a product.

So what is the point of doing this? A poor performing ad will cost you money, as you will be paying for empty traffic. Sad to say even if you make no sales you will still be paying for the clicks.

Do not give up hope there are ways to fix ads that are not doing well. Check its position. It should appear within the first 5-10 pages of the search results. If this is alright then your next step is to check your keywords.

Many people choose popular keywords on their first impulse. These words bring in more visitors, which is good. However, many of the popular key words aren’t very specific. They’re often the first words someone uses in a search, rather than the ones that get them to where they need to be.

Searchers using these general words are themselves confused about what they specifically need. They are shoppers and not necessarily buyers. The best keywords will bring in traffic from those who are shopping but will also target your specific market.

You should think about searching with your own keywords. The results may surprise you, as you view other sites that are using the same keyword. Be sure to check out the top 10 competitors in the search results. Look at their sites carefully and see if these are the right sites for your market. If they do not match your site you may have to adjust your keywords. Bear in mind if your keyword is wrong you can be losing money.

Careful monitoring of your results will tell you which keywords to keep and which ones to replace. Choose the right words, and you’ll end up with productive ads that bring in real, useful traffic. Paying close attention to your pay per click campaign is an important part of being successful and making a profit.

Alex Goad’s new release in the internet marketing world is Affiliate Payload, this is Alex’s 4th product release/ClickBank guide. From the get go I must say that I was not let down by the high quality information.

Affiliate Payload is a how to guide that deals with the subject of CPA offers. CPA is a huge potential money making market for anyone at all that has a clue on how to make use of it. In this guide Alex not only runs over all the basics to get you started, but he also gives away some of the most cutting edge techniques for using CPA to make 6 figures per month.

For those reading this that have never done CPA in their life, don’t worry, niether had I when I first read Affiliate Payload. Its a great guide in the way that it takes someone with little or even no knowledge of how CPA offers work, and it starts you off right from the beginning, but then leads you in depth into the really juicy money making secrets.

One of the really cool parts of Affiliate Payload is the way that it teaches you how to do market research, and how to get the best keywords for the CPA offers that you are going to promote. There are thousands of keywords out there that are highly targeted, and yet no one actually uses them.

Something else that was really good about the Affiliate Payload course was how it teaches you about campaign tracking. This is seriously a must when it comes to any form of internet marketing. If your not tracking, then you are seriously leaving moeny on the table.

Alex gets into some really sneaky and very much under utilized methods later on in the ebook. One such method is to use seasonal and overnight trends to get very high paying and low competition keywords, and make a quick profit by using smart market research.

To use such sights as Facebook and myspace is a great way to get highly targeted and free traffic, and lots of it. Right at the end of the Affiliate Payload guide, Alex goes into this in detail, and if you follow it, you can make a lot of money with these social sites.

Alex Goad has really left no holes barred in this course, and as I mentioned earlier, it does not matter if you have never done any sort of work with CPA before. This guide really teaches you how to go from clueless to master, and it really is not that hard once you know how.

Back in 1997 I made the decision to quit my demanding full time job and go back to school. I was in my 30’s at the time and knew absolutely nothing about computers or the internet. As intimidating as it was I took some computer courses, took out a student loan for my first computer and started searching the internet for work at home ideas. I made a lot of mistakes along the way but have also learned quite a bit in the past decade.

As a work at home mom (WAHM) I have been able to supplement our income. I may not be a highly successful internet marketer bringing in six figures but I am happy to be staying home with my children. However, like many moms I find myself going in too many directions at a time and losing focus.

I like to check out different ebooks or online courses to better educate myself in internet marketing. I have come across some good material over the years but have also wasted good money on products that were either all fluff or just seemed “too good to be true”.

While searching for something new I came across a very interesting ebook called “5 Bucks A Day, Jr”. This ebook held my interest from the very first page and really gave me some good ideas for multiple streams of income that I can apply to my current and future online projects.

Whether you are the novice who is just starting out or have been working from home for years and need some fresh ideas then this ebook is for you. “5 Bucks A Day, Jr” is not the next “get rich quick” program but if you are looking for some good strategies for building multiple streams of income then this ebook is definitely worth picking up.

Running a profitable Adwords campaign is as straightforward as ABC

A) You should always select keywords, which are related to your product. Do not just go into the search engine database and choose 5 of the most popular ones. They will not necessarily work for your specific market. So try to target your campaigns properly and think before you choose your keywords.

B) Choose your keywords wisely. It must be general enough to attract enough traffic to your ad but at the same time be specific enough to allow you to make sales. Remember you will be paying regardless of whether you make a sale. This is pay per click advertising after all. If your ad is drawing traffic but no sales, you will soon drain your advertising budget.

C) You will need to know how much you are able to spend when you bid for keywords. Search Engines know what they are doing and of course understand the value of high bids. Because of this fact they will make sure that the highest bids will appear at the start of the “Sponsored Lists,” where they will receive the most views. Of course the more views they get the better your traffic. Ideally this would work well for everyone. You will profit from sales and the search engine will make money from clicks.

However this is often not so, your sales must cover your costs, in order to justify the expense of having a top position. You need to make a fine balance and this can be challenging.

D) Monitoring your campaign carefully is important. Detailed tracking is a must. You can use Adwords tracking tools for this. In this way you can get a good idea of your clicks to sales ratio and how much traffic is being produced by a certain keyword.

Savvy marketers know the value of micromanaging their campaigns. Nipping small problems in the bud will save you a lot of time and money further down the road. In fact you will not regret spending a small amount of time on your campaign when you see an increase in sales

Intelligent marketers will remember to manage their campaigns and pay attention to details. You need to adjust small problems quickly to prevent loss of money and time. A small investment of time will give you greater profits in the long run.

These are the important points to remember, when you run your advertising campaign. It is wise to understand and implement these lessons. In this way you will indeed be able to make the huge profits that all the ads boast of with Adwords and be a successful Internet marketer.

If you have a home business opportunity, you first need to find an area where you can promote a product or service. As you try and find this area of specialization, you will realize that you can generate personalized products for people who are zealous about a specific concept.

With that said, you will definitely want to go through the Commission Blueprint on how to build an Internet home business that is consistently profitable. Some of the basic techniques to set up this system will include information on how to:

- find the correct niche market to market to

- build and create a customized service that is geared to that niche

- set up a website that will let you collect leads

- cake your profits to the bank

No matter what your level of experience is in internet marketing, these principles are consistently successful in producing profits for your home based business.

It’s easier to find an existing need and fill it than it is to try to manufacture one where it does not exist. Ask yourself what the needs of your target market are and how you can best fill these needs with a product or service. The best way to go is to market a high quality product with a proven track record.

So what’s the best internet home business to begin with? The answer hands down is an affiliate program. These programs have proven their potential to generate a healthy revenue stream and are well known. Or you can look for products which offer either basic or master resale rights.

A product which has basic resale rights let you sell the product to consumers for their own personal use, while master resale rights allow you to sell these products as well as the right to sell this product to someone else.

In case of affiliate products, you join hands with a service provider, whose links you put on your website. When a consumer visits your web page, and clicks on the link, he is directed to the merchant website. If he makes a purchase, you get a commission.

Of the two types of products, affiliate marketing is the easiest. Because there are usually a lot of affiliates promoting a specific product, brand identity is high. When you resell a product, you were pretty much working alone making brand identity is lower.

When you use the Clickbank affiliate program you can choose a commodity that has good market value. By doing this you lessen the time taken to establish the product and for sales to start booming. But if your product is hooked to a certain niche market, where people are interested, you can use either the resale variety or the affiliate.

You can merge affiliate marketing with a product resale. The Commission Blueprint at the link below will see you through to being an affiliate marketing magnate. With reselling products, you can make quick profits with our modus operandi.

Lets face it, VOIP has been ‘muscling in’ on conventional telecoms for some time - here are some of the reasons why:

1. Low Cost Landline Calls - VOIP call carriers offer low call rates or free national calls.

2. Cheap Mobile Rates - offered on short commitment - even lower using GSM gateways.

3. Cheap International Calls - most providers offer very low or inclusive international calls.

4. Reduced Line Rentals - many VOIP call carriers offer unlimited outbound trunks which could cut your line rental fees.

5. Free Calls to Remote Offices & Workers - calls between VOIP enabled remote workers & offices would be free.

6. Longer Call Recording - no seperate PC required & many years of call recording is possible.

7. Keep Your Number - by porting geographic numbers to voip you can move your business anywhere without changing numbers.

8. Automatic Call Diversion - should your PBX or internet fail your calls will be diverted automatically

9. Short Contracts - many ITSPs have very short contracts without tie-ins.

10. Improved Control - change or backup your telecoms remotely.

Businesses using VOIP should not see any difference in call quality if the setup is good - see voip call quality for more info. The path to success may not always be smooth as telephone service providers may create number porting delays & quality of internet connections will vary with location. The experience or inexperience of your installer will play a big part in the success or failure of your migration - get references!.

In order to be classified as an expert on something you must write appropriate and knowledgeable articles. The articles need to be factual and show that you have a well rounded education on how to use or sell the product. Once readers have understood your articles and enjoy them then they will look for other marketing articles from you.

Your marketing articles should be informative, specific and give people a call to actioniiaafter all that is why you wrote them isnat it? You can offer them a free report of ask them to call for more information. This is an especially effective tactic to use with a toll free call capture system.

Keep in mind that advertising also takes place in the real world, not just online. Since your most in depth advertising will be online, simply refer everyone to the website or location of an online article rather than shoving it down there throats when they really donat have the time.

One way to connect with the readers is to tell them what they want to know. Donat beat around the bush and act conspicuous. Just give them the details that will give the best knowledge for their decision. For instance, if you sell solar equipment, then you should give them precise estimates as to how much it will cost and how much it will save in the long run.

Use powerful keywords to define your niche. You want to become the expert customers think of first when they want information about your topic. Think about very specific ways to make your knowledge appear distinct from what competitors are offering. What key words are people most likely to use when looking for your product? Are there forms of the word that can make you more visible to search engines? For example if you have a Yoga Studio, you might include the word school as well as studio so the search engines will find your article with inquiries including either of those words.

Inserting links to other websites with similar product into your writing is a nice way to give readers more information. It would be a good idea to own one of those websites that you refer to in your article so they can visit it and get additional information. Using Search Engine Optimization services or SEO is another service you may want to consider.

It is very important that you carefully define the niche you want to dominate in such a way that it really separates you from others. Real estate is a good example of extensive niche marketing. There are even niches within a niche. There are recreation and second home properties which are often further broken down into beachfront homes, beachfront condos, golf properties, mountain properties, ski properties, lakeside properties, horse properties and even properties for automobile collectors. If you have the knowledge and market it properly using the power of internet marketing online advertising you can own your niche.

In conclusion, when you want to be an expert in advertised marketing on the internet there are a few steps to master. First, identify your product and write an article that uses a variety of keywords. This will allow search engines to locate your products easier and it will be in the public eye more. Also, do not forget about the possibility of using SEO services and providing links to other website that have similar products.