Internet Marketing Strategy Blog By Roy Sencio

I am launching a new site that provides affordable SEO services, with its main goal to increase website traffic of its clients. It is every website owner’s responsibility to learn how to increase website traffic because without visitors, your site has no point of being online.

There are two really cool features of the site and they are the Free Website Traffic Check and the Free Website Traffic Course.

Website Traffic Check
If you have a website that is not getting any traffic and you want to find out what could possible be wrong and learn how to increase website traffic, all you have to do is visit the main page, enter some information on the form and submit this request. Within two days we will send you a diagnosis of your site and recommendations on how to increase website traffic.

Website Traffic Course
The website traffic course is for webmaster newbies, bloggers and internet marketing enthusiasts who want to learn how to increase website traffic. It simply teaches you how to get traffic to your website. This is a very easy to learn course and you will find it very helpful. To register for the free Website Traffic Course.

Internet marketing can be a very tough industry to crack, in fact many IM’ers actually drop out of the internet marketing race IN THE RED, while some quit without making a significant amount of income.

Today I’d like to talk about an often overlooked market for internet marketing services, but I will get into that in a little while.

When you first get into internet marketing, you are assaulted by a variety of lessons, ebooks, tutorials, membership sites, and just about any bit of information peddled to newbie marketers. The truth is there are just three important lessons to know for you to succeed in internet marketing. First, you should know how to write great copy; second you should know how drive traffic to your site; lastly, you have to know how to build your mailing list/s.

In between those, you learn how to get a domain name, set up up your server, learn how to do a little web design, learn to set up your own auto responder message sequence, and you learn the value of constant testing and tracking to see what works and doesn’t. If you fall short of any of these skills, you can simply outsource.

Many of greatest gurus online actually had very little marketing  background in the real world and owe their success to patience, persistence, and constant learning. Yes, anyone can be an internet marketer, and many give it a shot and most of the time selling to consumers or individuals who also want to learn how to get into internet marketing, and that is a saturated and highly competitive market.

If you have been in internet marketing for a while, and enjoyed some moderate success, you are actually ready to profit on a hardly targeted market… local businesses. Marketing to local business owners does have advantages over selling to consumers, and this market was rarely discussed in IM circles.

Are you ready for a new challenge that can reward you some bigger and long term benefits? Sell IM services to local businesses.

If you have a basic knowledge of how to build and market a website online, then you know much much more about this subject than the average business owner.

In order for you to leverage this knowledge, you offer your expertise to brick and mortar businesses

How can they benefit from your knowledge?

You can help local businesses build an online presence and improve their bottom line. Not only are they able to find another avenue for marketing their products and services, they also get to generate leads and potential customers. The best thing about marketing online is its accountability, and your being able to track audience/visitor behavior. You get data instantly, that you can quickly interpret and allow you to make crucial optimization of your campaigns or online marketing activities that will save a business owner a lot on his advertising budget.

If you want to build an online business that provides real and valuable services, this is a strategy that is worth pursuing.

Here is one example of a site that assists business owners who have websites that are not getting any traffic or sales. Check out SEO Service Stop, an affordable SEO services provider.

In the last article we talked about how blogging is one of today’s most effective affiliate marketing tools at Blogging: Today’s Hot Affiliate Marketing Tool.

Today we will talk more about blogs, in particular how you can get visitors to your blog. Without traffic, you do not get any readers; with no readers you don’t get any leads; without leads you would hardly make any sales.

Just as a website won’t do you any good with visitors, a blog won’t do you any good without readers. However, getting blog readers is actually easier than getting website visitors and there are many ways to do this.

Blogging Tip 1
First, make sure that each time you make a blog entry, you ping the blog. You can do this by going to Ping-O-Matic at pingomatic.com. There are other blog software however that automatically pings right after you publish a post, like WordPress.

Blogging Tip 2
Make sure that your blog has RSS capabilities. RSS stands for really simple syndication, a feature that will allow readers to load your blog in their newsreader and read your posts without having to directly visit your site. It will also allow them to syndicate what you write on their own websites, which gives you more exposure.

Blogging Tip 3
Read and contribute to other blogs! This is vital if you want to succeed with blogging. Blogging itself is a community of bloggers– regardless of topic. For instance, if you have a blog about cats, you should visit other people’s cat blogs. Read the posts, and when you can, add a comment that is relevant to the post, and link to one of your blog posts that is also relevant. Most blog software allows you to easily leave comments, by providing a form at the end of the post that you can fill up. Ensure that you are leaving truly significant comments and not simply blog spamming!

You can also quote other people’s blogs and provide Trackback links in your own blog posts. Trackbacks are notifications to a blog owner that someone else had quoted content on his site, and those Trackbacks will appear on the other person’s blog being quoted, leading back to the quoter’s blog.

Blogging Tip 4
List your blog on blog directories. There are many blog directories that provide their visitors with listings of blogs grouped according to categories.

Blogging Tip 5
List your blog in the search engines! You should only need to do this once, as spiders will then crawl your blog regularly and will find and index your blog entries. Even though you will be pinging the blog directories, you should also visit the directories initially to get your blog listed there as well.

Blogging Tip 6
Look for other sites or blogs that you can do a link exchange with. While it is typical for a blog owner to find other blogs with related themes to ensure targeted traffic, getting links from other sites of varying topics are also helpful. At the end of the day, the more links on other sites or blogs that point to your site the more opportunities for visitors you get through what is called site referral traffic.

Blogging Tip 7
Register with forums and newsgroups that have topics that are related to your blog theme or topic. Whenever you make a post, make sure that a link to your blog appears in your signature. Just remember, it is easier to promote a website than it is to promote a product, and it is easier to promote a blog than it is to promote a website. For this reason, make blogging a priority, and you will be astounded at the results.

To know more about driving traffic to your blog and getting blog readers, register for the Free Blogging Course.

Blogging is all the rage right now especially for internet marketers who use blogging as an affiliate marketing tool, that does deliver. Blogs have become very useful and effective marketing tools. So if you aren’t already blogging, you ought to be.

First of all, you would need to be blogging within the niches for products or services that you are promoting. For instance, if the affiliate products you are promoting are on pet care and summer cruises, you need a blog on pet care, and a blog for summer cruises.

While some marketers think that blogging is a waste of time because everyone else is doing it, this fact is actually the reason that marketers should be blogging. It is because everybody else is blogging that you should be blogging as well. The exposure that you will receive from blogging is astounding, and the traffic you can receive from other blogs which are related in topic or theme can be massive.

Blogging software is usually available with a webhosting account, and you should definitely have webhosting for the domain name that you should also have. This is quite easy to set up. However if you do not want to spend for a domain name or a web hosting account, you can start out with a free blog service and work on your blogging skills.

You can get a free blog account at hosted sites such as Blogger at www.blogger.com or WordPress at www.wordpress.com.

Some marketers have a blog hosted on their website, and an identical blog hosted at a hosted blog site. This way, they are providing links to their website every time they make a blog entry, which enhances search engine optimization.

If possible, add a new blog entry every single day. If you just cannot do that, make sure that you post at the very least once a week, or a few times a week. The more often you post, the more exposure your blog will receive.

One way to find something to write about is to visit other people’s blogs, or to read industry trade magazines. For instance, if you are promoting cat products, you might get blog ideas from Cat Channel, which is an online cat magazine, as well as from cat blogs that have a lot of readers.

If you would like to learn how to blog for profit, take the Free Blogging Course.

Previously on this series of articles on affiliate marketing, we talked about a mailing list and why it is an internet marketer’s best friend, you can read that article on, Top Dollars In Your Direct Mailing List. In today’s post I would like to tell you what it is that your readers want, that would help retain your list members.

After building your mailing list, or while you build it, it is vital that you start building a relationship with your readers/subscribers by providing them with content. You cannot simply collect their contact information or other personal details then bombard them with sales letters or hard selling advertisements. This will make you lose your list instead, as they will unsubscribe or request to be removed from your mailing list. What you need to provide them is true value, in the form of content.

Give them good content or information regularly, that is centered around your niche or your subscribers interests. They appreciate this information and will also learn to trust you and to count on your recommendations for products.

Finding and/or producing content for your list isn’t difficult at all. First, determine what product you want to promote to your list. Obviously, you can’t just write a sales letter and send your list to the order page, unless that is the kind of relationship you have worked to build with your list.

Some people actually do have this type of relationship, but they worked hard for it, and in between sales letters, they are providing content and giving away resources to their list members.

One of the best ways is to write an article that pertains to the problem, need, or desire that the product addresses. At the end of the article, recommend the product. You could also provide list members with a review of several different products that relate to this problem, need, or desire.

If you can’t write, no problem. You can hire a ghost writer to write content for you, and this is a lot cheaper than you may think. In fact, there are ghostwriters who will produce newsletters and send them to your list, with your affiliate links in the content, on a regular basis.

In this instance, all you have to do is provide the writer with your list of affiliate links, and they will take care of the rest, sending the content out to your list on a schedule that you specify. Generally, the writer will also need access to your autoresponder to load the email or newsletter into the system for distribution, so make sure that you are working with a writer that you can trust with that information!

Also, work with the writer closely in the beginning so that they can learn how to communicate with your list in the same manner you would if you were doing it yourself. It is important that the email is from you and ghostwriters must not take credit for the work. The clients name goes on the work as the author.

In a previous article about affiliate marketing we talked about the difference between One-Time and Residual Affiliate Programs on Residual Affiliate Marketing Programs Are Often Best. In today’s article, we will reveal an internet marketer’s best kept secret to earning online, the Direct Mailing List.

So you might have heard this before especially for those who have had some exposure in internet marketing and affiliate marketing. If you ask me it sounds rather cliche but in reality it is all true, the money is in the list!

If I were to start over completely from scratch, and I could only use one tool that I already use today, it would be my mailing list.

What is a Mailing List?
It is a list of people that you are able to directly send advertising messages to, who have given you explicit permission allowing you to do so. On the internet, mailing lists are a very powerful tool to use in closing a sale. Statistics show that more money is made from back-end sales or mailing list sales than entry level or first purchases, plus most people warm up to your product or service after several emails that give them more information about the product that helps them decide on the purchase.

How To Build Your Mailing List?
Building a direct mailing list is a lot easier than you think. But before anything else, don’t buy subscribers from list building companies since these will not be qualified leads. The best way is to build your mailing list with squeeze pages; this is a web page or website that is created specifically for one thing, to get your visitors contact details for the purpose of direct mailing. Typically you give something away like an e-book or a free report that is of interest to the visitor, or get them to try a service for free in exchange for their email address. You would need to drive traffic to these pages though.

When visitors arrive at a squeeze page, they are presented with a very short page that tells them how the free report or e-book will benefit them – using just two or three paragraphs. You don’t want the visitor to have to scroll down or spend too long a time reading. They are in a hurry. Sum it up in two or three paragraphs at the most, and then provide them with an opt-in form to receive the information.

This opt-in form should be attached to your autoresponder, which should send them an email telling them where to receive their free e-book or download, and then adding that name and email address to your opt-in list for future use.

If you do not have a list yet, you can start by contacting those who do until you can get one built. Explore doing joint ventures with list owner’s, offering them a percentage of your commissions. Always ensure that those list owner’s subscribers are going through your squeeze page, so you can build your own list.

Do’s and Don’ts For Your Mailing List
First and foremost, respect your list. Never rent, sell, or share their information with others. Never send them spam, and make sure that the content you are sending is actual content, and not just sales letters. Also, back up your list often! If you are using an autoresponder, you should have the ability to export the list to your computer. Do this on a regular basis, then back the list up onto a disk. Put that disk in a fire proof safe in your home, or store it in a safety deposit box at a bank!

At the end of the day if you are in constant touch with your list with meaningful and relevant messages, you achieve two important things… you establish your credibility in the niche you are in; and you strengthen your relationship with your list. By achieving both, sales through the list will come fast and easy.