There are many ways that you can leverage the internet, including several free resources to get traffic to your website. If you don’t have a website yet, you’ll need one for some of these processes to work most effectively, but there are still options included in this article for those of you without a website yet.
Article marketing is a great way to get traffic. I’m practicing what I’m preaching here by using articles to promote my own websites and services. There are a lot of benefits to using articles, not the least of which is that you’ll be able to brand yourself as an expert in your niche or field. This generates credibility and ultimately more sales for your products or services if you leverage this resource in the right way. I find that for every 100 people that view my article, about 7-8 of them will click through to my website that is linked at the bottom of each article.
Google has a service where it will list the local businesses in a specific geographic area based on searches as well. For instance, if you searched for “Salt Lake City plumber”, you’ll get a list of plumbers including a map listing of where those plumbers are located in SLC. Inclusion in this directory is free if you meet the criteria. This is a great way to get a number 1 listing in Google for a regionally specific keywords.
Google has yet another service that is very friendly to merchants which is their database of events, products, services, and just about anything else you can think of. This database is a huge source of product listings that merchants and use to submit their products, services and pricing along with relevant links back to product pages of their websites or appropriate contact information.
You can use Craigslist.org as well to list items for sale, events, such as a sale that your business is having or even products, or things like a coupon code that you can use to get other people to your business or website to buy your product. In my experience, coupon codes work very well on classified ad sites.
Social networking has grown significantly in the last few years online and you may have heard of this as “Web 2.0″. You can use a lot of these social networking sites to develop contacts who can benefit from your products and services. Just like the name implies, however, you’ll need to network with other people. The benefit to you if you’re a bit more on the shy side, or not usually extroverted, the internet provides a bit of a buffer and will allow you to get out there and form some relationships and get some additional business to your website.
Part of social networking is blogging and one of the central ideas around blogging is to initiate a “conversation” which is why blogs have commenting options. Individuals can comment on blogs and usually with a link back to their own website. Finding blogs related to the topics where your business can be promoted is as easy as searching for them on the search engines. In fact, Google has their own blog search engine at blogsearch.google.com
There are several things you can do to get traffic to your website and if you’re wiling to spend the time, you can get a lot of traffic for free. These are only a few of the methods that I use.
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